About
Explore the South African market at Pro Beauty's Johannesburg Expo in September!
Dates: September 7-10, 2024
Pro Beauty's Joburg Expo boasts visitors from all over the African continent looking for the next hot thing and your product or service could be what they are looking for!
South Africa's dynamic market has significant demand for quality brand-name products and is a regional hub where South African companies often have reach beyond the local market into other African countries.
Get your beauty brand in front of visitors, retailers, distributors, and local partners with the heightened visibility of the U.S. Commercial Service's U.S. Pavilion. Your 3x3m booth is fully furnished in the U.S. Pavilion; just bring you and your products!This program is perfect for personal care brands that are:
- beginning to export or seasoned in international markets
- interested in entering African markets
- want exposure to local partners in Africa and the Middle East
Cost:
$1,800 (USD) for one exhibitor
$500 (USD) for these options:
- additional exhibitors
- digital brochure exposure / attendee
Deadline to apply: July 19, 2024
Apply now!
Eligibility: Open to U.S. companies with products and services that have at least 51% U.S. content.
There may be STEP Grant funds available to you to assist with costs. Contact your STEP Grant representative today!
Sponsorship opportunities are available!
Contact: Frantz Eyssallenne or Crystal Mills
We are building additional features to enhance your experience at the show. Check back often as we will be updating this agenda.
Location: Kyalami International Convention Centre|
Saturday September 7 |
Booth set up and welcome reception* |
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Sunday September 8 |
Exhibit at Pro Beauty's Johannesburg Expo |
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Monday September 9 |
Exhibit at Pro Beauty's Johannesburg Expo and booth take-down |
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Tuesday September 10 |
Facility Tour* |
*Transporation to and from the dedicated hotel to these events are at no extra cost to you.
Apply!
Exhibit in the U.S. Commercial Service's U.S. Pavilion
Exhibitors promote their brand in their own space. Additional colleagues assisting in the booth will use the next option below. Exhbitors will receive:
- Entry into Pro Beauty's Johannesburg Expo
- Access to Pro Beauty's seminars including advanced treatments and speakers from South Africa's leading spas
- Meetings with buyers and potential partners
- Profile in digital booklet distributed to buyers in African and Middle Eastern markets
- 3x3m booth including: 1 table, 1 chair, electricity, WiFi, and show-provided signage
- Access to discounted hotel block (Limited availability)
- Complimentary entry to U.S. Commercial service exhibitor's welcome reception
- Transportation to facility tour from host hotel
Additional exhibitors
Each person assisting the exhibitor will receive:
- Entry into Pro Beauty's Johannesburg Expo
- Access to Pro Beauty's seminars including advanced treatments and speakers from South Africa's leading spas
- Access to discounted hotel block (Limited availability)
- Complimentary entry to U.S. Commercial service exhibitor's welcome reception
- Transportation to facility tour from host hotel
Digital Brochure Exposure / Attendee
This option has versatility. Brands can use this opportunity to get exposure to African and Middle Eastern markets or can attend Pro Beauty Johannesburg Expo as part of the U.S. delegation without exhibiting, or both!
- Profile in digital booklet distributed to buyers in African and Middle Eastern markets
- Entry into Pro Beauty's Johannesburg Expo (optional)
- Access to Pro Beauty's seminars including advanced treatments and speakers from South Africa's leading spas (optional)
- Complimentary entry to U.S. Commercial service exhibitor's welcome reception (optional)
- Transportation to facility tour from host hotel (optional)
Apply!
Become A Sponsor Today!
The U.S. Commercial Service is hosting a U.S. Pavilion at Pro Beauty in Johannesburg South Africa. As the first ever U.S. Pavilion at Pro Beauty, sponsors will benefit from direct visibility to over 15,000 companies. Sponsors can make meaningful and productive connections while engaging with diverse businesses.
Interested?
Start the sponsorship process here
For more information, contact: Frantz Eyssallenne or Crystal Mills
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Sponsorship Benefits |
Premier Sponsor |
Diamond |
Platinum |
Gold |
Bronze |
|
|
(2 total) |
(2 total) |
(3 total) |
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|
|
$40,000 |
$10,000 |
$5,000 |
$3,000 |
$1,500 |
|
Company recognition with company logo featured on all printed event materials |
Yes |
Yes |
Yes |
Yes |
Yes |
|
Access to exhibitor lounge at Pro Beauty |
Yes |
Yes |
Yes |
Yes |
Yes |
|
Networking reception tickets |
5 |
3 |
2 |
1 |
1 |
|
Company recognition on all digital event marketing and website |
Yes |
Yes |
Yes |
Yes |
|
|
Advertisement in digital booklet distributed to buyers in African and Middle Eastern markets. |
Various advertising throughout |
Full Page |
1/2 Page |
1/4 page |
|
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Speaking opportunity on webinar for U.S. Exhibitors |
Yes |
Yes |
Yes |
|
|
|
Speaking opportunity at reception |
Yes |
Yes |
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List of U.S. Pavilion Exhibitors* |
Yes |
Yes |
|||
|
Complimentary co-exhibition space with U.S. Commercial Service |
Yes |
Yes |
|||
|
Co-Branded Webinar for U.S. Exhibitors |
Yes |
||||
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Co-Branding with the U.S. Pavilion at show |
Yes |
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*Sponsors receive information from U.S. Companies that agree to share their information. |
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Resources on South Africa and the Cosmetics Industry
Here are some resources to help you prepare for exhibiting in the U.S. Pavilion at Pro Beauty's Johannesburg Expo. Use these resources to get more insights on the South Africa market and how to position your company at the show.
South Africa Beauty and Personal Care Market Market Profile
Overview of growth and spending in South Africa's personal care industry. Major beauty imports are listed.
South Africa Organic Cosmetics Market Intelligence
Organic product consumer demand and regulatory response.
Africa and Middle East Cosmetics Resource Guide
This resource guide provides information about the economies and trade in cosmetics for countries in Africa and the Middle East (in alphabetical order). There are 47 countries included in this guide. Each country’s profile includes a graph which shows how much the U.S. exported in cosmetics to each country from 2018 to 2023. The data is from the U.S. Department of Commerce International Trade Administration Trade Stats Express database using the harmonized classification code (HS2) 33 which includes essential oils, perfumery, and cosmetics; cosmetics in specific uses HS code 33.04. Data on each country’s total cosmetics imports is from the United Nations Comtrade database, data on GDP (gross domestic product) and GNI (gross national income) per capita is from the world bank.
South Africa Cosmetics & Personal Care Market Overview On-Demand Webinar ($25USD)
Learn the U.S. Commercial Service virtually to explore the market for U.S. cosmetics and personal care products in South Africa. Learn how your company can enter or expand into this promising market.
Country Commercial Guides
Reports on market conditions, opportunities, regulations, and business custom prepared at U.S. Embassies worldwide by Commerce Department, State Department, and other U.S. agencies' professionals.
