U.S. Pavilion at Pro Beauty (SAPCO)

About

Explore the South African market at Pro Beauty's Johannesburg Expo in September!

Dates: September 7-10, 2024

Pro Beauty's Johannesburg Expo boasts visitors from all over the African continent looking for the next hot thing and your product or service could be what they are looking for!

South Africa's dynamic market has significant demand for quality brand-name products and is a regional hub where South African companies often have reach beyond the local market into other African countries.

Exhibit with the U.S. Commercial Service in our U.S. Pavilion or use our digital brochure to reach African and Middle Eastern buyers.

EXHIBIT WITH US ($1,800 USD per exhibitor):
Get your beauty brand in front of visitors, retailers, distributors, and local partners with the heightened visibility of the U.S. Commercial Service's U.S. Pavilion. Your 3x3m booth is fully furnished in the U.S. Pavilion; just bring you and your products! Plus, your brand will have a complimentary profile in the digital brochure. Need to bring someone to help you staff your booth? It's just $500 USD and they will enjoy all the amenities of an exhibitor.
Deadline to apply: August 1, 2024

MARKET YOUR BRAND IN OUR DIGITAL BROCHURE ($500 USD per brand):
Your brand can reach over 20 markets in Africa and Middle East through our digital brochure. Add a short video to your page in this electronic brochure to demonstrate your brand's uniqueness and value.
Deadline to apply: August 7, 2024

This program is perfect for personal care brands that:

are beginning to export or seasoned in international markets
are interested in entering African markets
want exposure to local partners in Africa and the Middle East
are skin, nail, hair, beauty brands product manufacturers and services
have a professional line
have flexible production and scale-up ability
are interested in sharing their creative offerings to a diverse audience
want to explore South Africa, other parts of Africa, and the Middle East

There is no cost to apply now!

Eligibility: Open to U.S. companies with products and services that have at least 51% U.S. content.

There may be STEP Grant funds available to you to assist with costs. Contact your STEP Grant representative today!

Sponsorship opportunities are available!

Contact: Frantz Eyssallenne or Crystal Mills

Tentative Agenda

We are building additional features to enhance your experience at the show. Check back often as we will be updating this agenda.

Location: Kyalami International Convention Centre

Saturday September 7	Booth set up and welcome reception*
Sunday September 8	Exhibit at Pro Beauty's Johannesburg Expo
Monday September 9	Exhibit at Pro Beauty's Johannesburg Expo and booth take-down
Tuesday September 10	Facility Tour*

*Transporation to and from the dedicated hotel to these events are at no extra cost to you.

Apply!

U.S. Pavilion Options

Exhibit in the U.S. Commercial Service's U.S. Pavilion
Exhibitors promote their brand in their own space. Additional colleagues assisting in the booth will use the next option below. Exhbitors will receive:

Entry into Pro Beauty's Johannesburg Expo
Access to Pro Beauty's seminars including advanced treatments and speakers from South Africa's leading spas
Meetings with buyers and potential partners
Profile in digital booklet distributed to buyers in African and Middle Eastern markets
3x3m booth including: 1 table, 1 chair, electricity, WiFi, and show-provided signage
Access to discounted hotel block (Limited availability)
Complimentary entry to U.S. Commercial service exhibitor's welcome reception
Transportation to facility tour from host hotel

Cost: $1,800 USD per person

Additional exhibitors
Each person assisting the exhibitor will receive:

Entry into Pro Beauty's Johannesburg Expo
Access to Pro Beauty's seminars including advanced treatments and speakers from South Africa's leading spas
Access to discounted hotel block (Limited availability)
Complimentary entry to U.S. Commercial service exhibitor's welcome reception
Transportation to facility tour from host hotel

Cost: $500 USD per person

Digital Brochure Exposure / Attendee
This option has versatility. Brands can use this opportunity to get exposure to African and Middle Eastern markets or can attend Pro Beauty Johannesburg Expo as part of the U.S. delegation without exhibiting, or both!

Profile in digital booklet distributed to buyers in African and Middle Eastern markets
Entry into Pro Beauty's Johannesburg Expo (optional)
Access to Pro Beauty's seminars including advanced treatments and speakers from South Africa's leading spas (optional)
Complimentary entry to U.S. Commercial service exhibitor's welcome reception (optional)
Transportation to facility tour from host hotel (optional)

Cost: $500 USD per brand/person

Apply!

Sponsorships

Become A Sponsor Today!

The U.S. Commercial Service is hosting a U.S. Pavilion at Pro Beauty in Johannesburg South Africa. As the first ever U.S. Pavilion at Pro Beauty, sponsors will benefit from direct visibility to over 15,000 companies. Sponsors can make meaningful and productive connections while engaging with diverse businesses.

Interested?
Start the sponsorship process here
For more information, contact: Frantz Eyssallenne or Crystal Mills

Sponsorship Benefits	Premier Sponsor	Diamond	Platinum	Gold	Bronze
	(2 total)	(2 total)	(3 total)
	$40,000	$10,000	$5,000	$3,000	$1,500
Company recognition with company logo featured on all printed event materials	Yes	Yes	Yes	Yes	Yes
Access to exhibitor lounge at Pro Beauty	Yes	Yes	Yes	Yes	Yes
Networking reception tickets	5	3	2	1	1
Company recognition on all digital event marketing and website	Yes	Yes	Yes	Yes
Advertisement in digital booklet distributed to buyers in African and Middle Eastern markets.	Various advertising throughout	Full Page	1/2 Page	1/4 page
Speaking opportunity on webinar for U.S. Exhibitors	Yes	Yes	Yes
Speaking opportunity at reception	Yes	Yes
List of U.S. Pavilion Exhibitors*	Yes	Yes
Complimentary co-exhibition space with U.S. Commercial Service	Yes	Yes
Co-Branded Webinar for U.S. Exhibitors	Yes
Co-Branding with the U.S. Pavilion at show	Yes
*Sponsors receive information from U.S. Companies that agree to share their information.

Market Resources

Resources on South Africa and the Cosmetics Industry

Here are some resources to help you prepare for exhibiting in the U.S. Pavilion at Pro Beauty's Johannesburg Expo. Use these resources to get more insights on the South Africa market and how to position your company at the show.

South Africa Beauty and Personal Care Market Market Profile
Overview of growth and spending in South Africa's personal care industry. Major beauty imports are listed.

South Africa Organic Cosmetics Market Intelligence
Organic product consumer demand and regulatory response.

Africa and Middle East Cosmetics Resource Guide
This resource guide provides information about the economies and trade in cosmetics for countries in Africa and the Middle East (in alphabetical order). There are 47 countries included in this guide. Each country’s profile includes a graph which shows how much the U.S. exported in cosmetics to each country from 2018 to 2023. The data is from the U.S. Department of Commerce International Trade Administration Trade Stats Express database using the harmonized classification code (HS2) 33 which includes essential oils, perfumery, and cosmetics; cosmetics in specific uses HS code 33.04. Data on each country’s total cosmetics imports is from the United Nations Comtrade database, data on GDP (gross domestic product) and GNI (gross national income) per capita is from the world bank.

South Africa Cosmetics & Personal Care Market Overview On-Demand Webinar ($25USD)
Learn the U.S. Commercial Service virtually to explore the market for U.S. cosmetics and personal care products in South Africa. Learn how your company can enter or expand into this promising market.

Country Commercial Guides
Reports on market conditions, opportunities, regulations, and business custom prepared at U.S. Embassies worldwide by Commerce Department, State Department, and other U.S. agencies' professionals.