About

The Italian and Danish Markets offer a great complimentary strategy for covering the heart of Europe while providing a gateway to the Nordic region.

Market Overview: We begin with Italy being a Parliamentary Republic with Milan in the north and Rome in the middle-southern region with a poplulation closing in on 60 million. The currency is the Euro and represents the third-largest economy in the EU and eight-largest in the world, Italy's GDP is $2.1 trillion and $35,700 per capita.

Two-way trade in goods and services between the United States and Italy reached a record high of $117 billion in 2022. Italy is the 19th-largest market for U.S. exports (goods and services), while the United States is the largest non-EU market for Italian exports. U.S. direct investment in Italy equaled $28 billion in 2021, while Italian investment in the United States was $41 billion.

Top industry sectors for Italian FDI in the USA are industrial equipment, renewable energy, food & beverage, software & IT services, electronic components, and metals. Italy’s EU-finance post-COVID-19 recovery program, the National Recovery and Resilience Plan (NRRP), details reforms and investments required in 2021-2026 to obtain approximately $220 billion in EU pandemic-recovery grants and loans.

Learn More For more information on Italy, read the full Country Commercial Guide trade.gov/country-commercial-guides including Industry Best Prospects including: Advanced Manufacturing, Aerospace, Marine/Ports, Digital/IT, Environmental Technologies, Renewable Energy, and more!

Market Overview: To Europe's northern region, Denmark is considered a gateway to the Nordic region. It is the only Nordic country that is directly connected to the European mainland. Denmark is located on the southern edge of Scandinavia and is the southernmost country in Scandinavia. It is also connected to Sweden by a bridge.

Denmark's location makes it a great gateway to other Scandinavian countries and the rest of Europe. Berlin is just an hour's flight away, and London and Paris can be reached in less than two hours. The Nordic region, or Norden, includes the following countries: Denmark, Finland, Iceland, Norway, Sweden.

Denmark is a high-income society with state-of-the-art infrastructure and a highly skilled labor force. Its central location makes it an excellent distribution point for the Scandinavian, Northern European, and Baltic markets.

Formidable Best Markets include: Renewable Energy, Digital Services & Technology, Travel & Tourism, Agribusiness, Smart Cities, Healthcare, Lifesciences.

For more information on Denmark and Italy or the other Trade Winds Europe/Eurasia Markets go to https://www.trade.gov/trade-winds-resources

See you on February 14th! Contact: Richard.Swanson@Trade.Gov Cost: $25.00

About

Christopher Wilken SCO, US Embassy Denmark

Senior Commercial Officer/Attache' of the US Embassy in Copenhagen, Denmark

Bjarke Frederiksen, Commercial Specialist, Denmark

Head of Commercial Section and oversee industry coverage in Denmark while collaborating with other Nordic posts in the region.

Caroline Chung, PCO, US Consulate Milan Italy

Principal Commercial Officer for the US Consulate in Milan, Italy

Federico Bevini, Specialist, US Consulate Milan,

Locally engaged staff working with US companies to engage in business with Italian buyers and partners.

Shannon Christenbury, Global Europe Team Leader

As Global Europe Team coordinates with a cadre of both US based trade specialists and European based commercial specialists.

Jim Mayfield, Trade Winds Europe Team Leader

Trade Winds Europe Team Leader

Shannon Christenbury

Global Europe Team Leader @ US Commercial Service - Greenville, North Carolina