About

Here's the link to the job guide for "Event Creation" mentioned on the banner above.

The description that you add to this section will show up on the event web page under "About."

Refer to the following best practices as you write an event description:

- Keep your promotional content short, direct and relevant
- Avoid long, complicated sentences
- Write in a conversational tone
- Use bullets to make it easier to scan

Focus on the benefits:
- Why should somebody attend your event?
- Will it help them solve or prevent a problem, make new sales, save time or other resources?
- How will your event help your audience to become better exporters?

Create one clear call-to-action:
Tell your audience what you want them to do and make it easy for them to act.