Unlocking Digital TV 3.0: Opportunities for U.S. Companies in Brazil’s Broadcast Transformation
ABOUT THE EVENT
The U.S. Commercial Service's Media & Entertainment Global Team, will host a webinar on Wednesday, March 18, 2026 at 2:00 PM EST focused on the evolving TV 3.0 landscape in Brazil.
Designed for U.S. suppliers of hardware, software, and services supporting next‑generation broadcasting, the session will provide an update on Brazil’s adoption of the ATSC 3.0 standard.
Presentations will cover the regulatory framework, current implementation status, and technical roadmap for nationwide deployment. The program will also outline emerging commercial opportunities for U.S. companies as Brazil accelerates its transition to TV 3.0, including demand linked to major international events such as the FIFA World Cup.
Date: Wednesday, March 18, 2026
Time: 2:00 PM EST
Cost: $25.00
AGENDA
- Welcome and Opening Remarks
- Brazil’s Digital TV 3.0 Policy Framework and Implementation Roadmap
- ATSC 3.0: Technology, Standards, and the General Ecosystem
- Broadcaster Perspective: Implementing Digital TV 3.0 in Brazil
- Q&A Session
- Closing Remarks
Market Intelligence Reports
For more information, visit:
Brazil Broadcasting New Digital TV Standard
https://www.trade.gov/market-intelligence/brazil-broadcasting-new-digital-tv-standard
Brazil Broadcasting Opportunities
https://www.trade.gov/market-intelligence/brazil-broadcasting-opportunities
