Join us for the next installment of the U.S. Environmental Technologies Market Intelligence Webinar Series to learn how U.S. Environmental Technology providers can take advantage of growing opportunities in Mexico.
Mexican government officials and industry representatives will present on potential business collaboration opportunities for U.S. companies in the waste management, recycling, water and wastewater treatment, and air pollution monitoring and control technologies.
Mexico’s manufacturing-intensive economy and nearshoring trends supported by free agreements present ample opportunities for U.S. environmental technology suppliers. Mexico is the second largest overall trading partner of the United States after Canada and the largest goods export market for U.S. companies overall.
In 2022, Mexico’s environmental technologies and clean energy markets generated a combined $18.5 billion in revenue. The United States exported $7.8 billion in environmental technologies goods to Mexico in 2022, representing 27% of Mexico’s environmental technology imports that year. Water and wastewater treatment is the largest environmental technology sector for U.S. exports to Mexico, followed by air pollution monitoring and control and waste management and recycling.
The United States and Mexico share in a free trade agreement through the United States-Mexico-Canada Agreement, allowing for an easier flow of goods and services between the two countries. U.S. environmental products and services are considered competitive in the Mexican market due to quality, post-sale services, and guarantees offered by U.S. companies.
Join us to learn how your company can take advantage of these opportunities!
12:00 p.m. Welcome Remarks
Lauren Coughlin, Commercial Officer, U.S. Commercial Service, U.S. Embassy in Mexico
12:05 p.m. U.S. Environment Technologies Top Export Market Ranking Report Overview
Anna Cron, Environmental Technologies Trade Specialist, Office of Energy and Environmental Industries, U.S. Department of Commerce
12:15 p.m. Overview of Waste Management and Decarbonization in Mexico.
Abel Clemente, President, Mexican Biomass and Biogas Association
12:30 p.m. The Private Sector Participation and Opportunities on Mexico’s Water and Wastewater Industry
Rafael Guerrero, Deputy Director, BANOBRAS
12:45 p.m. Mexican Market Opportunities in the Low-energy Water or Wastewater Treatment and Reuse/Recycling Water
Brian Lugo, General Director, LAWSCO
1:00 p.m. Water Trade Mission to Mexico 2024 and Expo Residuos Mexico 2025
Francisco Ceron, Senior Commercial Specialist, US Commercial Service
Claudia Salgado, Commercial Specialist, US Commercial Service
Jorge Arizmendi, Director General, Trade Show Factory
1:10 p.m. Q&A led by Chelsey Libecki, Senior International Trade Specialist, US Commercial Service
1:30 p.m. Adjourn
Anna Cron is an Environmental Technologies Trade Specialist within the Office of Energy and Environmental Industries at the International Trade Administration, U.S. Department of Commerce. Her work focuses on air pollution control and maintenance, carbon management technologies, and climate adaptation. Anna engages with industry through the Environmental Technologies Trade Advisory Committee (ETTAC), trade shows and events, the Environmental Technologies Top Export Markets Report, and the President’s Emergency Plan for Adaptation and Resilience (PREPARE).
Previously, Anna has worked with the U.S. Peace Corps in the Dominican Republic, Organization of American States, U.S. Agency for International Development, Meta, and UnitedHealth Group’s International Relations office. Anna holds an MBA/MA in International Policy Analysis from American University and a B.A. in Political Science and Latin American Studies from the College of Saint Benedict (Minnesota).
Francisco Ceron is a Senior Commercial Specialist in the Commercial Service, Mexico City. Mr. Ceron has been working during the last 35 years at the U.S. Embassy in Mexico City and is responsible for the water, oil and gas, nuclear industry, and related services in Mexico. As a Senior Commercial Specialist, he oversees several other industries including services.
In 1975, he received his Undergraduate Degree in Economics from The Pan American University in Edinburgh, Texas (University of Texas-Pan American); has Postgraduate Studies in Economics and International Politics from the Center for Research in Economics (CIDE) in Mexico City, and in 2000 obtained his Masters Degree in Business Administration from The Newport University, Mexico City Campus.
Mr. Guerrero hold a degree in Civil Engineering and Masters in Operations Research from UNAM. In the professional field, he has developed within the public sector at the National Water Commission and at the National Bank of Public Works and Services S.N.C (BANOBRAS), an institution in which he currently holds the position of Deputy Director of Water and Environment Projects in the Investment Banking Unit, an area responsible for carrying out activities related to the structuring and development of Projects through the products that the National Infrastructure Fund offers. Civil Engineer and Master in Operations Research from the UNAM. In the professional field, he has developed within the public sector at the National Water Commission and at the National Bank of Public Works and Services S.N.C (BANOBRAS), an institution in which he currently holds the position of Deputy Director of Water and Environment Projects in the Investment Banking Unit, an area responsible for carrying out activities related to the structuring and development of Projects through the products that the National Infrastructure Fund offers.