About

U.S. Commercial Service China now offers the Trade Show Representation (TSR) service, providing a unique opportunity to showcase your products at the China International Natural Health & Nutrition Expo (NHNE) - a flagship event in the rapidly expanding health supplements market.

Who Should Participate:  Export-ready U.S. companies looking to expand their market in China with health, nutrition, and dietary supplements that are either of U.S. origin or contain at least 51% U.S. content.

Why Choose TSR:  Maximize your brand’s reach in China’s booming health supplements market with our cost-effective TSR service. Your products will benefit from:
•  Exposure through NHNE’s extensive pre-show marketing channels, part of China’s largest B2B trade show for health and nutrition.
•  Visibility to a large network of professional distributors, wholesalers, and retailers.
•  Representation by U.S. Commercial Service China’s expert trade specialists, who will showcase your products at the event.

Event Highlight:  U.S. Commercial Service China and the show organizer will co-host a U.S.A. Day event. This exclusive opportunity will feature presentations from leading U.S. experts, highlighting the benefits of health supplements made in the USA. Your marketing materials will be distributed to all attendees, enhancing your brand's visibility and impact at the show.

Registration Due Date: October 11, 2025

Cost: Small companies $400 | Medium companies $950 | Large companies $1,350 

More Information

More about TSR: https://www.trade.gov/trade-show-representation

More about NHNE: https://www.nhnexpo.com/en/  

For more assistance, please contact:

Ms. Le: Catherine.Le@trade.gov; Ms.Chen: Jacqueline.Chen@trade.gov