Are you ready to take your gaming business global? Join the U.S. Commercial Service for a FREE webinar introducing gamescom, the world's largest event for computer and video games, taking place in Cologne, Germany.
Who Should Attend?
Whether you're a U.S. - developer, publisher, or tech provider, this is your gateway to connecting with global industry leaders, and potential partners.
Note: This free webinar is designed specifically for U.S. companies looking to expand their global reach.
Webinar Highlights
gamescom is the world's largest event for computer and video games and Europe's largest business platform for the games industry. gamescom 2025 will take place from August 20 to 24. The event will kick off on August 19, 2025 with gamescom Opening Night Live - in person and virtually. gamescom is jointly organized by Koelnmesse and game – The German Games Industry Association.
Koelnmesse is an international leader in organizing trade fairs in the gaming and entertainment segments. Hosted at the trade fairgrounds in Cologne, Germany, gamescom is the world’s largest event for computer and video games and Europe’s largest business platform for the games industry. gamescom brings together passionate gamers, trade visitors, and exhibitors from across the world with a highly effective approach – in person at the venue and digitally from anywhere in the world. This makes gamescom the premier B2C, B2B, and B2G gaming event. In addition to the event at its Cologne headquarters, Koelnmesse is strategically expanding its portfolio internationally: gamescom aisa in Bangkok and gamescom latam in São Paulo, Brazil. In Bangkok, gamescom asia provides an additional powerful industry platform for the rapidly growing Asia-Pacific games market, comprehensively combining supply and demand. Koelnmesse Brasil is a subsidiary of Koelnmesse GmbH in São Paulo, dedicated to promoting and organizing world-class trade fairs and events in Brazil. The mission is to bring global innovation, knowledge and business opportunities to various industries.
Please contact Isabel Davila (Isabel.Davila@trade.gov) or Kate Freeman at (k.freeman@koelnmesse.us).
Andres Lahiguera
Global Media and Entertainment Team Deputy for Video Games
Andres Lahiguera is an International Trade Specialist and serves as the Deputy for Video Games for the Global Media and Entertainment Team in the International Trade Administration at the U.S. Department of Commerce. In this role, he engages with video game industry stakeholders and provides industry analysis to address trade barriers, provide market information, and help guide trade policy. His goal is to address international competitiveness issues and assist U.S. video game companies with access to international markets.