Showcase USA-Italy 2026

The event is open to new-to-market companies and repeat exhibitors wishing to find new contacts or renew business relationships and network within the tourism industry while exploring new industry trends.

The participation is by invitation only and the fee includes a number of cost-effective benefits while at the same time provides networking opportunities to connect with qualified Italian tour operators and media.

In 2026, the United States will host two major events: the 2026 FIFA World Cup and the Route 66 Centennial, while Italy will host the Winter Olympic (February 6-22) and Paralympic (March 6-15) Games between Milan and Cortina d'Ampezzo.

Don't miss this opportunity to improve your visibility in the Italian market by individually meeting the best of the Italian tourism sector including tour operators, media and specialized travel agents.

The event will take place in Milan, Italy on February 28, 2026 and March 1, 2026 between the Winter Olympic Games (February 6-22) and the Winter Paralympic Games (March 6-15) both of which will be held in Milan and Cortina d'Ampezzo.

• Friday, February 27 - Arrival and check-in at the hotel. Optional participation to the Forum of the Visit USA Association in Italy to meet with selected Italian travel agents
  
  
• Saturday, February 28
  • Morning

    • City tour

    • Market breifing

  •  Afternoon

    • One-on-One Appointments

  • Evening
    • Networking reception
      
      
• Sunday, March 1 - One-on-One Appointments
  
  
• Monday, March 2 - Check-out from the hotel

Make sure not to miss the opportunity to meet with top Italian tourism professional in a day and a half of one-on-one meetings. Contact us today.

Sincerely,
Showcase USA-Italy Team