SelectUSA Roadshow 2027 in Austria and Slovakia

The SelectUSA Central Europe Roadshow will take place January 26 – 28, 2027, with program stops in Vienna, Linz Upper Austria and Bratislava. This dynamic multi-city event invites U.S. state economic development organizations and business service providers to engage directly with prospective investors from the region. Designed to showcase the United States as a premier investment destination, the roadshow will highlight the strength of the U.S. market and provide practical insights into the U.S. investment climate, while creating meaning connections between U.S. stakeholders and European investors.

Target attendees are composed of existing and high potential future direct investors into the United States from the entire region. No attendance fee will be charged. Hungarian businesses and tech companies will be actively recruited and invited to join the events in Austria.

Tuesday, January 26: Vienna, Austria

Target audience: 50-70 direct investors from Austria and Hungary

Draft program outline

·         12:00 – 1:00 PM         Executive Luncheon for sponsors

·         1:30 – 5:45 PM          Welcome and Keynote

        Meet the states, regions and business service providers (pitches)

        Networking coffee break

        Panel Discussion 

        Speed-dating session

·         6:00 – 8:00 PM           Networking Reception

Sponsorship opportunities in Vienna:

-          Includes: Literature and investor meeting table, space for banner, 3-minute pitch to entire audience, speed dating session, 2 participants

-          Fee: $2,600

-          Additional participant fee: $300

-          Minimum/maximum sponsorships available: 15/25

Wednesday, January 27: Bratislava, Slovakia

Target participants: 20-30 direct investors from Slovakia

Draft program outline

·         11:00 – 11:30 AM               Welcome drinks & finger foods

·         11:30 AM – 1:30 PM         Welcome remarks

                                                         Meet the states and regions (pitches)

                                                  Speed-dating session

·         1:30 – 2:30 PM                    Networking Reception

Sponsorship opportunities in Bratislava:

-          Includes: Literature table, space for banner, 2-minute pitch, speed dating session, 2 participants

-          Fee: $2,100

-          Additional participant fee: $300

-          Minimum/maximum sponsorships available: 5/7

Note: Due to the limited venue space, this program can only accommodate economic development organizations.

Thursday, January 28: Linz, Austria

Target participants: 30-50 direct investors from Austria

Draft program outline

·         5:30 – 6:30 PM           Welcome remarks

                                                Introduction of states and regions

·         6:30 – 8:30 PM           Networking Reception

Sponsorship opportunities in Linz:

-          Includes: Literature table, space for banner, 2 participants

-          Fee: $2,100

-          Additional participant fee: $300

-          Minimum/maximum sponsorships available: 10/15

Please note that all payments will be collected in U.S. dollars (USD) via credit card or PayPal.

Organizers

The 2027 SelectUSA Investment Roadshow is being organized by the U.S. Commercial Service in Austria, together with the U.S. Commercial Service in Slovakia, and the U.S. Commercial Service in Hungary. 

Sponsorship

The 2027 SelectUSA Investment Roadshow will be financed entirely through sponsorship from U.S. Economic Development Organizations and Business Service Providers. A cost-covering fee was calculated for each stop, along with a minimum/maximum number of sponsorships available. Applications will be processed on a first come, first served basis.

Sponsor application deadline: August 31, 2026

For more information, please contact the U.S. Commercial Service - Austria

Roadshow Program Lead: Commercial Specialist Robee Sallegue, robee.sallegue@trade.gov  

For inquiries regarding payment process, please contact Budget Coordinator Aurelia Risko, aurelia.risko@trade.gov