The U.S. Commercial Service at the U.S. Embassy in Portugal continues its SelectUSA Portugal Roadshow Series - From Portugal to the United States: Turning Opportunity into Expansion. In partnership with the Instituto Pedro Nunes, we are excited to bring the second edition of this exclusive event to Coimbra on March 24, 2026, bringing together ambitious companies preparing to expand internationally.
This initiative designed to accelerate Portuguese companies’ journey to successful enter and growth in the U.S. market. Participants will explore opportunities in the United States, gain key market insights, connect with strategic advisors, and access the toolkit to invest and scale with confidence.
Organizers
Agenda
24
Welcome and Registration
Welcome and Registration
Participants arrive and check in, with time to network and connect informally before the program officially begins.
Start
9:30 AM
End
10:00 AM
Opening Remarks
Opening Remarks
Opening statements by João Gabriel Silva, President of IPN – Instituto Pedro Nunes, and the U.S. Ambassador to Portugal, John J. Arrigo (TBC). This session will establish the framework for the day, emphasize the value of U.S.–Portugal partnership, and outline the program’s main goals and priorities.
Start
10:00 AM
End
10:10 AM
Speakers
João Gabriel Silva
John J. Arrigo (to be confirmed)
U.S. Expansion Panel
U.S. Expansion Panel
A moderated panel of legal, strategic, and investment experts sharing practical guidance on entering and growing in the U.S., with a Q&A led by Youqing Ma, Commercial Counselor at the U.S. Embassy Lisbon.
Start
10:10 AM
End
11:10 AM
Speakers
Conor Kenny
Manuela Morais
Pedro Coutinho
Youqing Ma
Coffee Break
Coffee Break
Start
11:10 AM
End
11:25 AM
Supporting Your U.S. Market Entry: The Role of SelectUSA
Supporting Your U.S. Market Entry: The Role of SelectUSA
Presentation on how SelectUSA supports international companies expanding to the United States, including advisory services, market intelligence, and connections to U.S. state-level economic development organizations.
Start
11:25 AM
End
11:50 AM
Speakers
Pedro Ferreira
Coimbra Tech Experience in the U.S.
Coimbra Tech Experience in the U.S.
A 40-minute moderated panel featuring companies from Coimbra sharing real-world experiences of entering and operating in the U.S. market. Speakers will discuss challenges, lessons learned, growth strategies, and practical recommendations with Q&A led by Jorge Pimenta, Director of Innovation at Instituto Pedro Nunes (IPN).
Start
11:50 AM
End
12:30 PM
Speakers
João Barreto
João Brito
Jorge Pimenta
Pedro Pinto
Closing & Acknowledgments
Closing & Acknowledgments
Official closing of the program.
Start
12:30 PM
End
12:35 PM
Networking Opportunity & Light Lunch
Networking Opportunity & Light Lunch
Start
12:35 PM
End
2:00 PM
1:1 Meeting Sessions
1:1 Meeting Sessions
Start
2:00 PM
End
3:00 PM
Speakers
Conor Kenny
Director of Transatlantic Business @ Clark Hill
João Barreto
CEO @ Perceive3D
João Brito
Chief Operations Officer @ Critical Software
João Gabriel Silva
President of Instituto Pedro Nunes (IPN)
John J. Arrigo (to be confirmed)
U.S. Ambassador to Portugal
Jorge Pimenta
Director for Innovation @ Instituto Pedro Nunes (IPN)
Manuela Morais
Co-Chair - Immigration and Nationality Practice @ Stevens & Lee