Boost Your Export Sales in Latin America with Mercado Libre

08/27/2025
1:00 PM to 2:10 PM
(GMT-04:00) Eastern Time (US and Canada)

About the Webinar

Expand Your Business into Latin America with Mercado Libre

Mercado Libre is the leading e-commerce platform in Latin America allowing international sellers, and now including companies from the U.S., to offer their products to millions of customers in Argentina, Brazil, Chile, Colombia, and Mexico, managing everything from a single platform, Global Selling.

Mercado Libre is a strong strategic platform for U.S. companies looking to expand into Latin American markets. 


What U.S. companies would learn in this webinar:

  • - The concept of CBT: What Mercado Libre's cross-border trade (CBT) is, which allows U.S. sellers to offer their products in LATAM markets.
  • - Shipping Solutions: The different logistical options available, such as Drop Shipping, CBT US Fulfillment, and CBT Local Fulfillment. CBT US Fulfillment, in particular, focuses on making products stored, at the U.S. fulfillment center (Texas), available for Latin America consumers.
  • - Payment Management: How to list products in U.S. Dollars and have customers pay in local currency, while sellers receive their earnings in U.S. Dollars.
  • - Seller Tools: Facilities for product uploads (via API or Excel), eliminating language barriers with automatic translations, advertising solutions (Product Ads), and a brand protection program.


It is important for U.S. Companies to participate to learn about the advantages of the program, which allows them to:

  • - Access millions of customers in Latin America: Mercado Libre is an international commercial bridge that directly connects U.S. warehouses with Latin American consumers, allowing for massive reach in the region.
  • - Optimize logistics and competitiveness: Through logistics models, U.S. Companies can store products in Mercado Libre's fulfillment centers in the U.S., which optimizes logistics, improves price competitiveness, and ensures that products arrive faster, with taxes already covered.
  • - Facilitate international operations: The platform eliminates language barriers with automatic translations and allows for payment management in U.S. Dollars for sellers, simplifying cross-border transactions.

Targeted Sectors:

    • Auto parts
    • Construction materials
    • Consumer electronics
    • Healthcare 
    • Home goods
    • Industrial supplies
    • Personal care and beauty
    • Sports
    • Technology
    • Toys 

LEARN ABOUT OUR EVENTS

We invite you to explore the wide variety of events that we offer to help U.S. companies expand their global sales.


Speakers

Joshua John Balk Speaker image

Joshua John Balk

Senior Account Executive @ Mercado Libre

Joshua John Balk is a Senior Account Executive on Mercado Libre's Cross Border team, where he focuses on empowering U.S. sellers to successfully launch and grow their businesses in Latin America. Since 2021, he has guided companies through our diverse programs, including Drop Shipping, Cross Border Trade (CBT) U.S. Fulfillment, and CBT Local Fulfillment. In this session, Josh will help you understand each of these models to determine the perfect fit for your business needs.

Lucas Alvarez Speaker image

Lucas Alvarez

Senior Commercial Leader @ Mercado Libre

Lucas Álvarez Bedoya is a Senior Commercial Leader at Mercado Libre, currently serving as Head of Cross-Border Business Development for the U.S. market, where he leads efforts to connect U.S. sellers and brands with consumers across Latin America. He brings over 18 years of experience in consumer goods, e-commerce, and marketplace strategy. Prior to joining Mercado Libre, Lucas held key roles at Procter & Gamble, gaining deep expertise in business strategy, leadership, and commercial growth.