Honduras and El Salvador: Market Overview and Industry Trends Webinar
ABOUT THE WEBINAR
On January 8, 2026 at 11:00 AM EST, we invite you to join the webinar on Honduras and El Salvador: Market Opportunities and Industry Trends where the U.S. Commercial Service will share insights and strategies for navigating opportunities in these two dynamic markets.
During the webinar, Select Florida will provide details about the upcoming Export Sales Mission to Honduras and El Salvador, which is open exclusively to Florida companies, and will outline the specific participation requirements.
Select Florida's Export Sales Trade Mission provides Florida companies with the opportunity to participate in pre-screened business to business meetings with local companies interested in their product line.
General Information
The United States is the leading trade and economic partner for Honduras and El Salvador, making both countries highly receptive markets for U.S. products and services.
Honduras is the 4th largest economy in Central America with a Gross Domestic Product (GDP) of $37 billion in 2024. Total bilateral trade in goods and services with the U.S. was $12.6 billion in 2024, with a trade surplus of $1.5 billion in favor of the United States.
El Salvador is the 5th largest economy in Central America with a GDP of $35.3 billion in 2024, up from $34 billion the prior year. Total bilateral trade in goods and services with the U.S. was $6.8 billion in 2024, with a trade surplus of $2.2 billion in favor of the United States.
TARGET AUDIENCE
Best prospects sectors for Florida companies include (in alphabetical order), but are not limited to:
- Agriculture and Agricultural Equipment
- Automotive Aftermarket, Service Equipment and Accessories
- Education
- Information and Communication Technology
- Infrastructure and Construction Equipment
- Medical Devices and Medical Supplies
- Packaging Equipment and Machinery
- Energy Products
- Software Development
- Waste Management
- Water / Wastewater Sector
Event Questions
For additional information, please contact Isabel Davila at the U.S. Commercial Service in Miami, Florida. For information about Select Florida's Export Sales Mission, please contact Fernando Ramon at SelectFlorida Inc.
LEARN ABOUT OUR EVENTS
Speakers
Kenneth C. Duckworth
Senior Commercial Officer @ U.S. Embassy El Salvador
Kenneth C. Duckworth is Senior Commercial Officer at the U.S. Embassy in El Salvador. Prior to coming to El Salvador, he was Principal Commercial Officer at the U.S. Embassy in Mexico City.
Mr. Duckworth’s Foreign Service career includes assignments to U.S. embassies and consulates in Russia, Ukraine, Ethiopia, Kenya, Korea, Poland, Mexico and El Salvador.
Prior to joining the U.S. Foreign Commercial Service, Mr. Duckworth proudly served as a Democracy and Governance Advisor and Program Officer for the U.S. Agency for International Development.
Mr. Duckworth, a native of Fort Lauderdale, Florida, holds a B.A. in Political Science from the George Washington University, Washington, D.C. and a Master’s degree in Public and International Affairs from the University of Pittsburgh, Pittsburgh, Pennsylvania. He speaks fluent Russian, Ukrainian, Polish and Spanish.
Reinaldo Garcia
Senior Commercial Officer @ U.S. Embassy Honduras
Reinaldo Garcia is a Commercial Officer with the U.S. & Foreign Commercial Service, part of the U.S. Department of Commerce. He currently serves as the Senior Commercial Officer and Commercial Attaché at the U.S. Embassy in Tegucigalpa, Honduras. Previously, he was a member of the Multilateral & Strategic Initiatives Team in the Office of Western Hemisphere Affairs in Washington, D.C. Reinaldo has also held the position of Deputy Director of the SelectUSA Investment Services Team and has served in Guangzhou, China. Before joining the U.S. & Foreign Commercial Service, he worked for several years as the General Counsel for Latin America at a major U.S. real estate franchise company.
Fernando Ramon
Manager, International Trade & Development, Latin America and the Caribbean @SelectFlorida, Inc
Fernando J Ramon is an international trade and development professional based in Miami, focused on helping businesses expand into global markets and attract investment to Florida. With experience in managing partnerships and promoting international economic opportunities, he works with companies, governments, and organizations to support sustainable growth and cross-border collaboration. Outside of work, he enjoys building strong professional networks and engaging with international business communities across the region. He is a Real Madrid and Dolphins fan.
Julian Lopera
Pharmamed USA
Julian Lopera is the President and Founder of Pharmamed USA Inc., a Florida-based pharmaceutical distribution and export company specializing in the international supply of U.S.-manufactured prescription and specialty medicines.
He is a graduate in International Business, fluent in English and Spanish, and comes from a family of Colombian entrepreneurs, where he developed strong business values, responsibility, and a long-term vision.
With more than 20 years of experience in international trade and pharmaceutical distribution, Julian has built Pharmamed into a trusted partner for government institutions, hospitals, and licensed distributors across the Middle East, Latin America, the Caribbean, and other emerging markets. Under his leadership, the company operates with strict regulatory compliance, holding DEA export authorization, state and federal licenses, and NABP accreditation, ensuring the highest standards of quality, security, and transparency. As of today, Pharmamed USA is the largest U.S. supplier of non-registered medicines to the United Arab Emirates
Julian has actively participated in multiple SelectFlorida international trade missions, including Chile, Guyana, Ecuador, and Argentina, where he has shared practical insights on market entry strategies, regulatory challenges, and the importance of strong, ethical partnerships in global healthcare supply chains.
Beyond business, he is a family-oriented and people-focused leader, committed to building long-term relationships and creating sustainable value for customers, partners, and communities worldwide.
