Discover Global Markets: The Americas (Austin, TX)

10/08/2024
8:45 AM to 4:00 PM
(GMT-05:00) Central Time (US and Canada)
9001 N IH 35, Ste 110E

About

Discover Global Markets business development forum is the U.S. Department of Commerce's annual flagship event series for U.S. exporters! 

  • Join us for the day in Austin, where you will have the opportunity to:
  • Gain market insights from U.S. commercial diplomats and industry experts based at U.S. Embassies in Argentina, Brazil, Colombia, and Mexico.
  • Paticipate in one-on-one meetings with U.S. government trade experts and other exporters.
  • Hear from private sector thought leaders about emerging sectors, and regional strategies. 
  • Learn about updates to polices and regulations in the region relevant to your market growth.
  • Network, network, network!

Compelling reasons to do business in the region:


  • Close Proximity - The Western Hemisphere region is a natural commercial partner of the United States, tied closely together by geography, history, and culture.
  • Largest Regional Market for U.S. Exports – The United States trades more with the Americas than any other region of the world. In 2023, over $867 billion of U.S. merchandise exports went to the Western Hemisphere and trade with the region supports more than 3.2 million U.S. jobs (2021). Forty three percent of all U.S. merchandise exports flow to the Western Hemisphere.
  • Free Trade Agreements - Twelve of our twenty free trade agreement partners are in the Western Hemisphere. In addition to tariff reduction, free trade agreements also liberalize the services sectors and strengthen protections for U.S. investments, patents, trademarks, and trade secrets.
  • Affinity for U.S. Goods and Services – Countries in the region generally demonstrate a preference for U.S. goods and services so long as they are cost-competitive.
  • Nearshoring Trends Open New Opportunities – Recent nearshoring trends to the region are driving new opportunities for U.S. firms to sell into regional supply chains in key best prosect sectors including: aerospace & defense, energy, mining equipment, environmental/clean technologies, design & construction, information & communication technologies, healthcare and safety & security.

Registration Fee: $75

* This event is intended for exporters of U.S. goods and services. Priority for one-on-one meetings will be given to U.S. companies who are export-ready and follow the 51% U.S. content policy.   

Learn About Our Events

We invite you to explore the wide variety of events that we offer to help U.S. companies expand their global sales.


Agenda

08
Registration and Networking
Registration and Networking
Start
8:45 AM
End
9:15 AM
Welcome Remarks
Welcome Remarks
Start
9:15 AM
End
9:20 AM
Fireside Chat and Presentation of Export Achievement Certificates
Fireside Chat and Presentation of Export Achievement Certificates
Arun Venkataraman
Jason Brown
Start
9:20 AM
End
10:00 AM
Speakers
Arun Venkataraman
Arun Venkataraman
Jason Brown
Jason Brown
Market Insights and Business Opportunities: Brazil, Colombia, Mexico and Southern Cone (Argentina, Chile, Uruguay)
Market Insights and Business Opportunities: Brazil, Colombia, Mexico and Southern Cone (Argentina, Chile, Uruguay)
Adriana Carrillo
Rafael Jimenez
Liliana Paz
Nathan Traurig
Start
10:00 AM
End
11:00 AM
Speakers
Adriana Carrillo
Adriana Carrillo
Rafael Jimenez
Rafael Jimenez
Liliana Paz
Liliana Paz
Nathan Traurig
Nathan Traurig
Up Your Game: Company Executives Share How They Increased Their Global Sales - Hear from Successful Exporters/ Trade Winds The Americas
Up Your Game: Company Executives Share How They Increased Their Global Sales - Hear from Successful Exporters/ Trade Winds The Americas
Andy Jackson
Lafe Larson
Arafat Siyez
Start
11:15 AM
End
12:00 PM
Speakers
Andy Jackson
Andy Jackson
Lafe Larson
Lafe Larson
Arafat Siyez
Arafat Siyez
Networking Lunch
Networking Lunch
Start
12:00 PM
End
1:00 PM
Concurrent One-on-One Meetings with U.S. Commercial Officers/Specialists
Concurrent One-on-One Meetings with U.S. Commercial Officers/Specialists
Start
1:00 PM
End
4:00 PM
Roundtable Discussion: Protecting Disruptive and Critical Emerging Technology in the Americas
Roundtable Discussion: Protecting Disruptive and Critical Emerging Technology in the Americas
Start
1:00 PM
End
2:00 PM
Roundtable Discussion: Finance your Exports to the Americas
Roundtable Discussion: Finance your Exports to the Americas
Lori Helmers
Annie Hudspeth
Eric Miller
Start
2:00 PM
End
3:00 PM
Speakers
Lori Helmers
Lori Helmers
Annie Hudspeth
Annie Hudspeth
Eric Miller
Eric Miller
Roundtable Discussion: Texas Camino Real District Export Council - Next Level Exporters Opportunities
Roundtable Discussion: Texas Camino Real District Export Council - Next Level Exporters Opportunities
Jason Brown
Ben Ramirez
Rick Rayne
Start
3:00 PM
End
4:00 PM
Speakers
Jason Brown
Jason Brown
Ben Ramirez
Ben Ramirez
Rick Rayne
Rick Rayne

Speakers

Arun Venkataraman Speaker image

Arun Venkataraman

Assistant Secretary for Global Markets and Director General @ U.S. Commercial Service

Arun Venkataraman is the Assistant Secretary of Commerce for Global Markets and Director General of the U.S. and Foreign Commercial Service. He was appointed by President Joseph R. Biden and confirmed by the U.S. Senate on April 7, 2022, to lead the federal government’s efforts to promote exports abroad and attract inward investment. He was officially sworn in on April 25, 2022.

Venkataraman has over 20 years of experience advising companies, international organizations and the U.S. government on international trade issues. Most recently, he served as Counselor to the Secretary of Commerce, advising the Department of Commerce on trade and other international economic matters. Before joining the Biden-Harris Administration, Arun was a Senior Director at Visa, leading global government engagement strategy on a range of international policy issues including digital economy, trade, tax and sanctions. He also served as Trade & Investment Policy Advisor at Steptoe & Johnson LLP, where he counseled multinational firms and other organizations on e-commerce, intellectual property rights and U.S. and foreign trade policies.

During the Obama Administration, Venkataraman served as ITA’s first-ever Director of Policy, where he helped shape the U.S. government’s responses to critical challenges faced by firms in the U.S. and in markets around the world, including China and India. He also served in the Office of the U.S. Trade Representative (USTR) where he led the development and implementation of U.S.-India trade policy, for which he received the agency’s Kelly Award for outstanding performance and extraordinary leadership. He also served as USTR’s Associate General Counsel, representing the United States in litigation before the World Trade Organization and in negotiations on international trade agreements. Prior to USTR, Arun was a Legal Officer at the World Trade Organization, and served as Law Clerk for Judge Jane A. Restani at the U.S. Court of International Trade.

Born in Coimbatore, India, and raised in Houston, Venkataraman holds a juris doctorate from Columbia Law School, a Master of Arts in law and diplomacy from the Fletcher School of Law and Diplomacy, and a Bachelor of Arts from Tufts University.

Jason Brown Speaker image

Jason Brown

Chair @ Camino Real District Export Council/PGP Advisory

Adriana Carrillo Speaker image

Adriana Carrillo

Commercial Specialist @ U.S. Commercial Service Mexico

Adriana Carrillo joined the U.S. Commercial Service in Mexico City as Commercial Specialist in June 2020. She is responsible for the telecommunications, internet technologies, digital economy and creative industries portfolios. She previously worked for the U.S. Department of State as Cultural Affairs Assistant at the Public Affairs Section in the U.S. Embassy in Mexico (November 2017 - June 2019). Prior to joining the U.S. Embassy, she worked at the Consulate General of Canada in Monterrey as International Business Development Assistant, where she was in charge of leading the education and cultural efforts of the Consulate. She was also in charge of supporting other priority sectors including healthcare and creative industries.

In the private sector, Adriana worked as: Business Analyst at a business accelerator and incubator; Project Manager for the Mexican branch of a Texas-based digital strategy firm; leading online marketing and fundraising campaigns for American non-profit organizations; and Director of Public Relations at an english learning franchise. She holds a Master´s degree in Management and Marketing from Universidad Popular Autonoma del Estado de Puebla (UPAEP) including a research experience at the Universidad Autonoma de Madrid, a Bachelor´s degree in International Business Administration from Universidad Veracruzanaand several Diplomas including Advocacy and Lobbying from the University of Richmond, and Governance and Public Administration from UDLAP- Jenkins Graduate School

Lori Helmers Speaker image

Lori Helmers

Senior Vice President @ City National Bank

Annie Hudspeth Speaker image

Annie Hudspeth

@ SBA

Andy Jackson Speaker image

Andy Jackson

CEO @ Soils Control International

Rafael Jimenez Speaker image

Rafael Jimenez

Commercial Specialist at U.S. Commercial Service Colombia

Rafael serves as a commercial specialist at the U.S. Embassy in Bogata, Colombia and covers the Healthcare, Telecommunications, and Information Technologies sectors. In this role, he is responsible for identifying business opportunities, reducing trade barriers, and fostering trade between the United States and Colombia by working closely with U.S. companies and Colombia’s stakeholders.

Rafael has over ten years of experience in business development, government affairs, international trade, and sales. Before joining the Commercial Service, Rafael served as an investment consultant at Porvenir S.A. (Grupo Aval Pension Fund), procurement manager at Locatel S.A. (Healthcare sector), and trend market chief at Coca-Cola FEMSA.

Rafael holds a degree in Industrial Engineering, a specialization in Business Management, and a master’s degree in finance from Tecnológico de Monterrey.

Lafe Larson Speaker image

Lafe Larson

CEO and Founder @ Lafes Natural Bodycare

Eric Miller Speaker image

Eric Miller

Regional Director @ Export-Import Bank of the United States

Mr. Eric Miller is the Houston Regional Director for EXIM Bank. He is a Texas native and experienced international trader. Prior to joining the Bank, Eric spent over a decade in the private sector exporting capital equipment to buyers in 33 countries covering the continents of Africa, Asia, South America, and Europe. As a prior customer of EXIM, he experienced firsthand how the Government Agency can be leveraged as a strategic tool to increase sales. He is passionate about international business and excited to be an advocate for EXIM.

Mr. Miller attended the University of Houston’s Bauer School of Business where he earned a B.B.A. in Operations Management and Strategic MBA in General Business. Eric is Certified in Global Business by the Harvard Business School and as a Global Business Professional by NASBITE International.

Liliana Paz Speaker image

Liliana Paz

Commercial Specialist at U.S. Commercial Service Argentina (Covering the Southern Cone: Chile, Paraguay, Uruguay)

Ben Ramirez Speaker image

Ben Ramirez

CEO @ Cogitare Global LLC / Texas Camino Real DEC / World Affairs Council of Austin

Rick Rayne Speaker image

Rick Rayne

Texas Camino Real DEC; International Trade Center

Arafat Siyez Speaker image

Arafat Siyez

CEO @ ECO Mines Systems

Nathan Traurig Speaker image

Nathan Traurig

Commercial Officer @ U.S. Commercial Service Brazil

Nathan Traurig is a Commercial Officer with nearly ten years of experience in foreign service, trade policy, and international development. Currently assigned to São Paulo, Brazil, Nathan is responsible for the aviation, travel and tourism, franchise, and services sectors. His previous experience includes Mexico as well as the Republic of Georgia.

The Foreign Commercial Service is part of the U.S. Department of Commerce's International Trade Administration. Its 225 Foreign Service officers lead a worldwide network of 675 trade and investment professionals located in 90% of U.S. export markets. Nathan is focused on supporting and creating American jobs by leveling the international playing field for U.S. businesses and workers.

 

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