Opportunities in Canada's Cybersecurity Sector
07/16/2024
10:00 AM to 11:30 AM
(GMT-04:00) Eastern Time (US and Canada)

About

The U.S. Commercial Service at the United States Consulate General in Montreal is organizing a webinar on Opportunities in Canada's Cybersecurity Sector on July 16, 2024. The objective of the webinar is to educate U.S. firms on Canada’s cybersecurity ecosystem and assist them in pursuing export opportunities in this sector. 

 

Why You Should Join the Event

The purpose of this webinar is to introduce U.S. firms to the rapidly expanding markets for cybersecurity products and services in Canada. The cybersecurity market in Canada is booming. In 2023, Canada’s average cybersecurity breaches (including ransom payments), cost $6.94M. As such, opportunities have opened for U.S. companies in the Quebec’s cyber market.

U.S. companies will gain greater exposure to the ICT and cyber markets.

Participants will

  • Gain market insights.
  • Learn about U.S. Commercial Service matchmaking value-added services around InCyber Forum 2024
  • Learn about InCyber Forum 2024 in Montreal from October 29-30, 2024.

The event is designed for U.S. firms and organizations who play a part in the industry, especially those with products in the following categories:

  • Cyber security software and equipment
  • Information technology and big data management service
  • Digital infrastructure
  • Critical infrastructure protection systems and management solutions
  • Data loss and privacy protection technologies
  • Endpoint security
  • Identity and access management
  • Cloud and network security



For more information, contact: Yamilka Pena, CS Montreal at Yamilka.Pena@trade.gov

LEARN ABOUT OUR EVENTS
We invite you to explore the wide variety of events that we offer to help U.S. companies expand their global sales.


Speakers

Enybe Diaz

International Trade Specialist, CS Rural Export Center

Enybe Diaz has been with the U.S. Commercial Center since last Fall.

Prior to joining the U.S. Commercial Service, Enybe Diaz served as an International Trade Manager for the West Virginia Department of Economic Development for 10 years and acted as the director of the West Virginia State Trade Expansion Program (STEP). During her time with the West Virginia Department of Economic Development, Diaz organized trade missions to Mexico, Canada, China, Japan, UAE, South Korea, Poland and Romania.

Before her roles in government, Diaz worked for a small business Maggie’s Salsa in West Virginia where she was mainly responsible for acquiring new supermarket accounts. Prior to moving to the United States in 2009, Diaz worked as an Import Coordinator for a supermarket chain and as an International Sales Representative for a manufacturer of fruit concentrates. She also spent a year in Valence, France teaching Spanish to high school students and studying French.

Diaz is originally from Mexico where she obtained a degree in International Business from Tecnologico de Monterrey in Culiacan, Sinaloa.

Enybe is passionate about promoting U.S. exports by creating awareness of the benefits of exporting and helping companies increase sales to overseas markets.

Pamela Ward

Minister Counselor and Senior Commercial Officer in Canada

Pamela Ward is the newly arrived Senior Commercial Officer for Canada.  She is arriving in Ottawa after serving as the Regional Senior Commercial Officer for Southeast Europe, based in Bucharest, Romania.  Ms. Ward has extensive prior experience in Europe, having previously served as the Deputy Senior Commercial Officer for Trade Policy at the U.S. Mission to the European Union in Brussels, Belgium (2015-2017), where she provided policy and strategic direction for the 23 CS operations in the European region; as Deputy Senior Commercial Officer in Paris, France (2012-2015), as the Senior Commercial Officer in Zagreb, Croatia (2008-2011); as Deputy Senior Commercial Officer in The Hague, The Netherlands (2002-2004), and as Commercial Attaché in Budapest, Hungary (1999-2002).  Immediately prior to her posting Bucharest, Ms. Ward served in Johannesburg, South Africa as the Minister Counselor for Commercial Affairs and Regional Senior Commercial Officer for Sub-Saharan Africa, leading over 50 trade professionals from eight Commercial Service posts (South Africa, Nigeria, Angola, Tanzania, Ethiopia, Ghana, Kenya, and Mozambique) and providing oversight to 24 partner posts in one of the Commercial Service’s largest and most diverse regions.  This was her second assignment in South Africa, having served there as the Deputy Senior Commercial Officer from 2004-2007.

Prior to joining the Foreign Commercial Service, Ms. Ward served in the United States Commercial Service’s Export Assistance Center network as the Manager of the Eugene (Oregon) Export Assistance Center and as an International Trade Specialist in Newport Beach, California.  Ms. Ward entered government service as an Import Compliance Specialist investigating unfair trade practice allegations for the U.S. Department of Commerce’s Import Administration. Prior to her government service, she worked in the international trade and shipping logistics departments of several multinational firms.  Ms. Ward holds a degree in Business Administration and International Marketing from the University of North Carolina, Chapel Hill and completed Stanford’s Graduate School of Business LEAD program in 2022.  She is married with two children.

Steve Waterhouse

Owner (CEO), Consultant, INFOSECSW

It was during his military career with the Canadian Armed Forces in the Royal 22e Régiment that Capt.(ret) Steve Waterhouse, CD swapped his weapon for a keyboard. After training soldiers and officers in the use of combat weapons, Steve went on to implement and operate the first military administrative networks at LFQAHQ, Base Montréal and Royal Military College of Saint-Jean. He is invited to contribute his experience and expertise to committees of the House of Commons of Canada and the National Assembly of Quebec and is frequently called upon in the Canadian media to comment on cybersecurity issues and as an expert witness in legal cases.

He introduced and applied modern cybersecurity practices as the first Information Systems Security Officer (ISSO) in Montreal and Saint-Jean. He shares his passion and experience as a lecturer at the Université de Sherbrooke as part of the master's degree program in information security - prevention component. Mr. Waterhouse was also the first province of Quebec CISO as Assistant Deputy Minister of Government Security and Cybersecurity for Quebec's Ministry of Cybersecurity and Digital Affairs (MCN) until early 2023. He holds many technological professional certifications and is an accomplished CompTIA and CWNP instructor.

Vincent Riou

General Manager, InCyber Forum North America & International

After the first part of an 18-year career in the service of the French Armed Forces, as an expert then director of electronic warfare and intelligence programs at the French Military Procurement Agency (DGA), Vincent headed  Steria’s defense and security activities in France.  In 2012, he joined Forward Global Group to spearhead the development of the European edition of the InCyber Forum, which has now become Europe’s premier digital trust event. Currently, Vincent oversees the Canadian and US editions of the InCyber Forum, scheduled for Montreal (October 29-30, 2024) and San Antonio (June 17-18, 2025), respectively. His extensive international network provides valuable insights into the ever-evolving cybersecurity sector worldwide.

Yamilka Peña

Commercial Specialist, U.S. Commercial Service - U.S. Consulate General –Montreal, Canada

Yamilka joined the Commercial Service of the U.S. Consulate General in Montreal in August 2021. She is responsible for covering Canada’s Cybersecurity, Fintech, Cosmetic, Educational, and Franchise sectors. Her responsibilities include market research, export counseling, event organization, market development, trade facilitation and reporting on Canadian issues of commercial interest to U.S. firms within her sectors.

She holds a Bachelor of Arts in English Language and Literature from University of Havana, a Secretariat Certificate from the Chamber of Commerce and Industry of Paris, and a Human Resources Management Diploma from McGill University. She has twenty years of experience working for private and government sectors, supporting diplomatic and commercial relationships for sales, marketing, and executive teams. She is fluent in Spanish, English, French, and Italian.