AI Search for Manufacturers: How Manufacturers Can Get Found and Recommended by AI Search

10/29/2026
1:00 PM to 2:15 PM
(GMT-04:00) Eastern Time (US and Canada)

About

Get Found Where Buyers Are Searching


AI is changing how buyers identify and evaluate suppliers.


Instead of starting with a traditional web search, more buyers are turning to tools such as ChatGPT, Google AI Overviews, and Gemini to research products, compare companies, and identify potential suppliers.

As part of Manufacturing Month, the U.S. Commercial Service invites U.S. manufacturers to a practical webinar on how AI search is reshaping the B2B buyer journey and what companies can do to improve their visibility with buyers in the United States and around the world.

Your next international buyer may never visit your website directly. They may simply ask an AI tool to recommend suppliers. The question is: Will your company make the shortlist?

What You’ll Learn

  • How manufacturers are being discovered, or overlooked, by AI search platforms

  • How AI is changing the way domestic and international buyers identify suppliers

  • What signals can help AI tools understand and recommend your company

  • Practical steps manufacturers can take now to strengthen their online and AI visibility

  • How stronger digital visibility can support domestic and international sales growth


Who Should Attend

This webinar is designed for U.S. manufacturers that currently export or are interested in expanding into international markets, including:

  • Business owners and executives

  • Sales and business development teams

  • Marketing and digital strategy teams

  • Export and international sales professionals


Register today to learn how to position your company to be found in the next generation of buyer searches.

Speakers

Justin Seibert Speaker image

Justin Seibert

President @ Direct Online Marketing

Justin Seibert, President, Direct Online Marketing


Justin Seibert founded Direct Online Marketing (DOM) in 2006 and has worked in digital marketing since 2001. DOM has helped companies on every populated continent grow through digital advertising and search. Justin was named one of the top 25 most influential PPC experts, and in 2017 he was named West Virginia Exporter of the Year. He speaks often at international trade and marketing events, including U.S. Commercial Service programs, and in July 2026 he presented "The New Trade Barrier: Getting Recommended by AI Search" at the NADEC conference. He holds a BA from Vanderbilt University.