Mastering the Market - Mexico

About

Join the U.S. Commercial Service's Global Advanced Manufacturing Team to gain insight on three distinct markets throughout 2024!

This webinar series will feature country and industry experts, success stories, and key events in Germany, Mexico, and India. Our seasoned trade professionals will equip you with strategies to grow sales, mitigate risks, and lower costs in these top markets. U.S. Manufacturers will learn how to continue to position their firms in an ever-changing international environment, the importance of supply chains, and how to stay savvy in established markets.

The three part series will cover the following markets:

· Germany - Tuesday, February 6th, 11:00am ET

· Mexico - Tuesday, March 26th, 11:00am ET

· India - Tuesday, May 14th, 11:00am ET

Each individual webinar is offered at a cost of $25 per attendee. For your convenience, we are offering the opportunity to attend all webinars at a reduced cost of $60 for the package. All webinars will be recorded, so registrants who cannot attend the live event will still receive a recording.

LEARN ABOUT OUR EVENTS

We invite you to explore the wide variety of events that we offer to help U.S. companies expand their global sales.

Speakers

Carlos Alvarado

Vice President & Strategic Advisor @ PRODENSA

Carlos Alvarado is a believer in a true global, open economy and a free interaction among companies and their countries of origin in order to capitalize their growth potential and contribution to economic development.

With over 25 years of experience, Carlos has led Prodensa´s growth strategy by identifying and understanding the needs of foreign companies and opportunities created by transformational market trends, more recently for Asian manufacturing relocation strategies and North America´s changes to international trade policies.

As Vice President and Strategic Advisor, Carlos takes his passion to support manufacturing clients during their growth to a new playing field, supporting their international strategy development. His advisory services aim to identify and plan growth opportunities and anticipate potential threats and minimize risks and liabilities in the process.

Mario Vidaña

Senior Commercial Specialist, CS Monterrey

Mario Vidaña joined CS Mexico in 2011. Since then, he has assisted hundreds of U.S. exporters expand their sales in Mexico. With years of experience in manufacturing working in the private sector; he offers skills including supply chain development, and trade facilitation, as well as valuable knowledge of industrial processes, machines, tools, automation, and robotics. He is the country’s leader for best prospect industries advanced manufacturing, metals, and mining. He organizes the USA pavilion for relevant trade shows in Mexico.

Mario holds a BS in Electronics from the Nuevo León State University (UANL) and a master's degree in international business from Monterrey’s U-ERRE.

Mario Vidaña es ingeniero en Electrónica graduado de la Universidad Autónoma de Nuevo León con maestría en Administración de Negocios Internacionales por la Universidad Regiomontana (U-Erre). En 2011 se unió al Servicio Comercial de EE.UU. y adquirió responsabilidades para promover el intercambio comercial entre EE.UU. Actualmente, apoya a las empresas estadounidenses a integrarse a la cadena de suministro del sector manufacturero, minero, y la industria de metales., Organiza el pabellón de EE.UU. en ferias comerciales sirviendo en la búsqueda de distribuidores para más de cien empresas estadounidenses anualmente.

Thorstein Holt

Director, Business Development, Holtec Gas Systems

Thorstein is originally from Norway and earned his Master’s degree in 1984 from the Norwegian University of Science and Technology in Trondheim. His first job was as a process engineer with Permea/Monsanto in Norway during which time he commissioned many nitrogen generators located on offshore platforms. Thorstein founded Holtec December 21, 1999. By focusing on research and development, Holtec has developed the most efficient and economical nitrogen generators on the market with the result being products that consistently win customer praise for both performance and reliability. Exports have been an important part of Holtec’s business from the very beginning and has at times accounted for more than 50% of their annual revenue. They have received several export awards, including the President’s “E” Certificate for Exports in 2022.