U.S. Environmental Technologies Business Development Mission to IFAT and Europe
05/13/2024 (8:00 AM)
05/15/2024 (10:00 PM)
(GMT+01:00) Amsterdam, Berlin, Rome, Stockholm, Vienna
Munich, Germany
The Mission

The United States Department of Commerce, International Trade Administration is organizing a U.S. Environmental Technologies Business Development Mission to the IFAT environmental technologies trade show in Munich, Germany from May 13-15, 2024, in Munich, Germany. 

The U.S. Environmental Technologies Trade Mission to IFAT will promote U.S. exports in a range of environmental technology industries, including water and wastewater management, solid waste management and recycling, and air pollution monitoring and control. The trade mission will introduce participants to commercial opportunities in the region and connect them with prospective partners, distributors, service providers, end-users, and foreign government decision makers who are seeking U.S. environmental solutions.

Participating in an official U.S. industry delegation, rather than traveling to IFAT individually, will enhance the participants’ ability to secure key business and government meetings where applicable
and to promote their goods and services to a wider, more targeted, audience.

Why You Should Join

Participation in the trade mission will include entrance tickets to IFAT for one delegate from each participating company and tailored assistance to help delegates connect with participating international buyers from across Europe and other foreign markets.

The show presents a unique opportunity for participants to learn more about the European market, gain awareness of trends and innovation in the environmental technologies sector, and meet with prospective business partners and customers from across the globe.

In 2022, IFAT attracted 119,000 visitors from 155 countries and regions and hosted nearly 3,000 exhibitors. The show also includes a robust conference program, and along with its innovation spotlights and live demonstrations, is a leading venue in showcasing the latest trends and emerging issues in the environmental technologies sector.

Participants will be able to participate in exclusive trade mission programming such as networking opportunities, briefings with U.S. Embassy staff, promotional events, and ad-hoc meetings with potential business partners on the show floor.  

Proposed Schedule
Saturday, May 11, 2024
Travel to Munich, Germany

Sunday, May 12, 2024
Rest Day

Monday, May 13, 2024
Morning: official trade mission programming commences
Afternoon: IFAT programming, Business-to-Business meetings
Evening: Networking reception at the State Chancery

Tuesday, May 14, 2024
Morning/Afternoon: IFAT Programming, Business-to-Business meetings
Wednesday, May 15, 2024
Morning/Afternoon: IFAT Programming, Business-to-Business meetings
Official trade mission program concludes

Fees and Expenses
After a firm or trade association/organization has been selected to participate on the mission, a payment to the Department of Commerce in the form of a participation fee is required. The participation fee for the U.S. Environmental Technologies Business Development Mission to IFAT and Europe will be:

Services Provided for Companies Attending IFAT in Munich, Germany:

  • IFAT entrance ticket
  • 1:1 pre-consultation call with U.S. Commercial Service team to discuss your objectives for the mission and create a schedule to reflect your specific goals
  • U.S. Commercial Service to conduct pre-show outreach to 10-15 prospective partners, companies, and organizations as identified by the client from the IFAT exhibitors list to introduce the client and promote their solutions
  • U.S. Commercial Service to conduct pre-show research in the form of a list of country pavilions, German Federal States, and environmental organizations exhibiting and/or attending the show
  • On-site support at the IFAT show
  • Participation in the IFAT networking reception at the State Chancery on the evening of Monday, May 13th


Revised Fee Schedule: $300 SMEs, $850 large companies

Additional Services for Companies Interested in Czech Republic/Slovakia

  • There will no longer be a group Trade Mission program in the Czech Republic and Slovakia. Instead, companies that are interested in exploring opportunities in those markets can work with us to arrange an individualized business service for an additional fee with our U.S. Embassy teams in Prague and/or Bratislava to take place either before or after the IFAT show in Germany.
  • If you are interested, please reach out to us by March 1st so that we can set up a call with you and your local U.S. Commercial Service office to walk through the options and determine how we can best support your needs.   

Upon notification of acceptance to participate, those selected have 5 business days to submit payment or the acceptance may be revoked.  
Participants selected for a trade mission will be expected to pay for the cost of personal expenses, including, but not limited to, international travel, lodging, meals, transportation, communication, and incidentals, unless otherwise noted.  In the event that a mission is cancelled, no personal expenses paid in anticipation of a mission will be reimbursed. However, participation fees for a cancelled mission will be reimbursed to the extent they have not already been expended in anticipation of the mission. Interpreter and driver services can be arranged for additional cost.
If a visa is required to travel on a particular mission, applying for and obtaining such a visa will be the responsibility of the mission participant. Government fees and processing expenses to obtain such a visa are not included in the participation fee. However, the Department of Commerce will provide instructions to each participant on the procedures required to obtain business visas. 
Trade Mission members participate in trade missions and undertake mission-related travel at their own risk.  The nature of the security situation in a given foreign market at a given time cannot be guaranteed.  The U.S. Government does not make any representations or guarantees as to the safety or security of participants.  The U.S. Department of State issues U.S. Government international travel alerts and warnings for U.S. citizens available online - USG Travel Alerts.  Any question regarding insurance coverage must be resolved by the participant and its insurer of choice.
Conditions For Participation

All parties interested in participating in the trade mission must complete and submit an application package for consideration by the Department of Commerce. All applicants will be evaluated on their ability to meet certain conditions and best satisfy the selection criteria as outlined below.

A minimum of 10 and maximum of 15 firms and/or trade associations will be selected to participate in the core mission to IFAT in Munich, Germany on a rolling basis.
When applying to the mission, applicants will be able to indicate their interest in participating in the optional program to Czech Republic and Slovakia. A minimum of 3 and maximum of 5 firms and/or trade associations will be selected to participate in the optional program based on their expressed interest and market suitability.

Applicants must submit a completed and signed mission application and supplemental application materials, including adequate information on their products and/or services, primary market objectives, and goals for participation that is adequate to allow the Department of Commerce to evaluate their application.  If the Department of Commerce receives an incomplete application, the Department may either: reject the application, request additional information/clarification, or take the lack of information into account when evaluating the application.  If the requisite minimum number of participants is not selected for a particular mission by the recruitment deadline, the mission may be cancelled.   


Each applicant must also certify that the products and services it seeks to export through the mission are either produced in the United States, or, if not, are marketed under the name of a U.S. firm and have at least fifty-one percent U.S. content by value. In the case of a trade association or organization, the applicant must certify that, for each firm or service provider to be represented by the association/organization, the products and/or services the represented firm or service provider seeks to export are either produced in the United States or, if not, marketed under the name of a U.S. firm and have at least 51% U.S. content. 


A trade association/organization applicant must certify to the above for all of the companies it seeks to represent on the mission. 

In addition, each applicant must: 

·    Certify that the products and services that it wishes to market through the mission would be in compliance with U.S. export controls and regulations;  

·    Certify that it has identified any matter pending before any bureau or office in the Department of Commerce;  

·    Certify that it has identified any pending litigation (including any administrative proceedings) to which it is a party that involves the Department of Commerce; and  

·    Sign and submit an agreement that it and its affiliates (1) have not and will not engage in the bribery of foreign officials in connection with a company’s/participant’s involvement in this mission, and (2) maintain and enforce a policy that prohibits the bribery of foreign officials. 

 In the case of a trade association/organization, the applicant must certify that each firm or service provider to be represented by the association/organization can make the above certifications. 

Selection Criteria

Targeted mission participants are U.S. firms, services providers and trade associations/organizations providing or promoting U.S. products and services that have an interest in entering or expanding their business in the mission’s destination country. The following criteria will be evaluated in selecting participants: 

·   Suitability of the applicant’s (or in the case of a trade association/organization, represented firm’s or service provider’s) products or services to these markets;  

·   The applicant’s (or in the case of a trade association/organization, represented firm’s or service provider’s) potential for business in the markets, including likelihood of exports resulting from the mission; and 

·   Consistency of the applicant’s (or in the case of a trade association/organization, represented firm’s or service provider’s) goals and objectives with the stated scope of the mission. 

Balance of company size and location may also be considered during the review process. Referrals from a political party or partisan political group or any information, including on the application, containing references to political contributions or other partisan political activities will be excluded from the application and will not be considered during the selection process. The sender will be notified of these exclusions. 

Contact Us
(Please copy all contacts listed for any inquiries)

Megan.Hyndman@trade.gov (Project Lead)

Team Lead
Office of Energy and Environmental Technologies

Global Environmental Technologies Team Leader
U.S. Commercial Service - Seattle

Deputy Team Lead, Water & Waste Water, Global Environmental Technologies Team
U.S. Commercial Service - Chicago

Principal Commercial Officer
CS Munich, Germany

Commercial Specialist
CS Munich, Germany

Head of U.S. Commercial Section
CS Bratislava, Slovakia

Commercial Assistant
CS Prague, Czech Republic