About
The U.S. Commercial Service has organized a Webinar Series focused on business opportunities in Latin America for Women-Owned Businesses (Panamá, Colombia, and Costa Rica). U.S. exports to Panama, Colombia, and Costa Rica totaled $41.2 Billion in 2022. Take advantage of this great opportunity and learn about:
- Upcoming business opportunities in the region.
- Best prospect sectors and upcoming project and sales opportunities.
- U.S. Government international trade contacts to support your international sales growth.
- Export financing, eCommerce, Logistics, Export Compliance, IPR Protection, and other key trade topics.
- Resources designed to support women-owned businesses.
The cost for each Webinar is just $25.Your organization can participate in one, two, or all Webinars. For more information or if you have any questions, please contact tradeamericas@trade.gov. These events are intended for U.S. Companies ONLY, incorporated under the laws of the U.S., with a product or service that has at least 51% U.S. content.
Whether you currently export to Colombia, Costa Rica, or Panama or are new to exporting, the importance of developing a strategic approach to these markets is critical to your success. This webinar series, from the U.S. Commercial Service, has been designed to help businesses strengthen the skills necessary to effectively do business in Colombia, Costa Rica, and Panama. Come learn how your company can be added to this impressive trading ecosystem.
Webinars Schedule:
- Business Opportunities in Colombia for Women-Owned Businesses – October 24, 2023
- Business Opportunities in Costa Rica for Women-Owned Businesses – October 31, 2023
- Business Opportunities in Panama for Women-Owned Businesses – November 14, 2023
- Resources and Financing for Women-Owned Businesses Looking to Increase Export Sales – November 28, 2023
- ECommerce, Digital Access, and Supply Chain Considerations for Women-Owned Businesses – December 12, 2023
- Export Skills Training, Legal, Compliance, and IPR Considerations for Women-Owned Business – December 19, 2023
Business Opportunities in Colombia for Women-Owned Businesses
Learn about opportunities for Woman-Led businesses in Colombia, the U.S.-Colombia trade agreement, and some best practices for doing business in this market.
- Colombia is a growing economy with a large population of women entrepreneurs. The Colombian government is committed to supporting women-owned businesses, and there are opportunities for U.S. companies to partner with these businesses.
- Colombia has made important strides in gender equality over the past two decades. It rose to a ranking of 22nd out of 153 countries in the World Economic Forum’s 2020 Global Gender Gap Index, up from 40th out of 149 countries in 2018. The local Chambers of Commerce have been also working to support gender equity advances and a higher representation of women in public institutions and businesses.
- Colombia’s total trade with the U.S. amounted to $33 billion in 2022. The U.S. is Colombia's first business partner with a market share of 25% in total trade.
- If you are a women executive or women-led, women-founded, and women-owned businesses looking to start exporting, Colombia can be an easy place to start. The best prospects sectors for U.S. companies in Colombia are Agricultural Products; Construction Equipment; Cosmetics; Cybersecurity; Defense and security; e-commerce; Education; Electric Power and Renewable Energy Systems; Information and Communication Technology (ICT); Infrastructure; Medical Devices and Equipment; Oil and Gas Exploration and Production Equipment; Processed Food and Beverages, and Travel and Tourism.
- There are many reasons to do business in Colombia. Proximity and a free trade agreement in place are major benefits.
- With a population of over 50 million people, Colombia is a large and diverse market for you to tap into.
- Colombia has a stable and growing economy and a growing middle class with purchasing power. The country boasts five major commercial hubs: Bogota, Medellin, Cali, Barranquilla, and Cartagena with unique market opportunities.
Colombia has made important strides in gender equality over the past two decades. It rose to a ranking of 22nd out of 153 countries in the World Economic Forum’s 2020 Global Gender Gap Index, up from 40th out of 149 countries in 2018. The local Chambers of Commerce have been also working to support gender equity advances and a higher representation of women in public institutions and businesses.
Colombia’s total trade with the U.S. amounted to $33 billion in 2022. The U.S. is Colombia's first business partner with a market share of 25% in total trade.
Whether you currently export to Colombia, Costa Rica, or Panama or are new to exporting, the importance of developing a strategic approach to these markets is critical to your success. This webinar series, from the U.S. Commercial Service, has been designed to help businesses strengthen the skills necessary to effectively do business in Colombia, Costa Rica, and Panama. Come learn how your company can be added to this impressive trading ecosystem.
Colombia has the fourth largest economy in Latin America, after Brazil, Mexico, and Argentina, and the third largest population with approximately 51.5 million inhabitants. The U.S.-Colombia Trade Promotion Agreement (TPA), which has been in effect since May 2012, has helped boost U.S. exports to Colombia in the past years. Join this webinar to learn more about opportunities that will help you succeed in the Colombian market!
- If you are a women executive or women-led, women-founded, and women-owned businesses looking to start exporting, Colombia can be an easy place to start. The best prospects sectors for U.S. companies in Colombia are Agricultural Products; Construction Equipment; Cosmetics; Cybersecurity; Defense and security; e-commerce; Education; Electric Power and Renewable Energy Systems; Information and Communication Technology (ICT); Infrastructure; Medical Devices and Equipment; Oil and Gas Exploration and Production Equipment; Processed Food and Beverages, and Travel and Tourism.
- There are many reasons to do business in Colombia. Proximity and a free trade agreement in place are major benefits.
- With a population of over 50 million people, Colombia is a large and diverse market for you to tap into.
- Colombia has a stable and growing economy and a growing middle class with purchasing power. The country boasts five major commercial hubs: Bogota, Medellin, Cali, Barranquilla, and Cartagena with unique market opportunities.
Oscar Magana
International Trade Specialist @ U.S. Commercial Service, U.S. Department of Commerce
Lisa White
Commercial Attache @ U.S. Embassy Bogota
Lisa White joined the Foreign Commercial Service (FCS) in 2020 and is currently Commercial Attaché at U.S. Embassy Bogota. She manages FCS services to assist U.S. businesses develop their export sales in Colombia and SelectUSA for Colombian investments in the United States. Her prior posting was at the U.S. Export Assistance Center in Seattle where she advised Washington businesses on how to grow international sales and developed special programs to accelerate women-owned businesses. Lisa has more than 15 years of combined federal service with experience at three previous agencies. Previous roles include the U.S. Small Business Administration (SBA) where she worked as an Economic Development Specialist and Public Information Officer, U.S. Citizenship and Immigration Services (USCIS) where she worked as an Immigration Services Officer, and the U.S. Peace Corps where she worked as a Regional Recruiter. Prior to that, she served as a Peace Corps volunteer in Guinea and Mali in West Africa where she supported small business development and developed French proficiency. Lisa graduated from the University of Northern Colorado with a BS in Business Administration with a focus on marketing and communications.
Norcia Ward-Marin
Commercial Specialist @ U.S. Embassy Bogota
Norcia Ward joined the U.S. Commercial Service in Bogota, Colombia, in February 2011 as a Trade Promotion Clerk contractor. In September 2012 she was hired as a permanent Commercial Clerk and was promoted to Commercial Assistant in November 2014. In March 2023, she was promoted to Commercial Specialist. In her present job, she is responsible for the oil & gas, energy, environmental technologies, renewable energy, mining equipment, cosmetics, and travel and tourism industries. Additionally, she conducts market research and performs matchmaking services for CS Bogota’s clients. She has been recognized for outstanding performance with several awards, including the Bronze Medal Award for Superior Federal Service. Norcia Ward was born on the Colombian island of Providence, located in the Caribbean Sea. She has a degree in Economics and Foreign Trade with a specialization in Marketing and a Master's in International Business. Norcia speaks fluent Spanish and English.
Gizette Lemus
Director of New Business Development, AmCham Colombia @ AMCHAM Colombia
Gizette Lemus is the Director of New Business Development at AmCham Colombia. She holds a Master's degree in International Affairs with emphasis in Negotiation and Conflict Resolution, as well as a Master of Business Administration (MBA), and a Bachelor's degree in International Relations and Political Studies. An expert in areas such as enterprise internationalization, global trade and business, and international cooperation.
Marcela Alvarez
International Business Specialist @ H2O Incorporated
Marcela Alvarez is a Business Administrator with more than 10 years of experience in the oil & gas sector.
She has specific experience in managing operations and developing businesses in a new region. She has excellent skills to face clients, the ability to communicate effectively, analysis capabilities, resource optimization, and great leadership skills creating a trusting environment for teamwork.
Eva Salazar
Marketing Manager @ Atlas Specialty Lighting
Eva Salazar has been the Sales and Marketing Manager of Atlas Specialty Lighting for twenty-six years. Eva has developed and leveraged her knowledge and experience in sales, promotion, and advertising while developing a high-performing sales team.She has extensive experience in International Markets, including South and Center America, Europe, the Middle East, Asia, and Africa. Her recent activities include obtaining two new distributions, ISOLUX, which offers xenon light sources with headlights, and the complete line of Burton surgical lights products.
Since 2003, Eva has been the General Director for Atlas Specialty Lighting branch office in Mexico, which has realized nineteen consecutive years of increased sales growth. Eva has overseen leading the entire operations of this branch, including sales & marketing.
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