2026 Agritech sales program to South Africa

05/11/2026 (8:45 AM)
05/15/2026 (5:00 PM)
(GMT+02:00) Johannesburg
R30 Bothaville 9660, 01936

About

Join the U.S. Commercial Service for the Agribusiness Sales Program to South Africa.


South Africa's agricultural sector stands out as one of the most diverse in the world, encompassing a wide spectrum of farming practices, ranging from corporate-driven intensive crop production to private extensive farming systems. This diversity is mirrored in the country's rich agricultural landscape, which spans a variety of climatic zones and soil types, enabling the cultivation of a diverse range of crops, including maize, wheat, sugarcane, fruits, and vegetables. South Africa's agricultural prowess extends beyond its borders, serving as a crucial gateway into the sub-Saharan African region. The country's well-developed infrastructure and established trade networks facilitate the movement of agricultural products and expertise across the continent, fostering regional growth and development. 

Nampo is a flagship platform for agricultural technologies, including mechanization, precision farming, sustainable inputs, climate-smart solutions, and post-harvest innovations. 

Showcase your products such as AI-driven solutions in precision agriculture systems, autonomous tractors, robotic harvesting, livestock monitoring and supportive platforms at Nampo, which is the largest agricultural machinery trade show in the southern hemisphere. This renowned event also brings together a comprehensive array of agricultural machinery, products, apparel, consumer goods, farming essentials, services, manufacturers, and distributors, showcasing the latest innovations and advancements in the industry. Strategically located in the heart of South Africa's grain-producing belt, Nampo is aptly held during the country's harvest season, providing a fitting backdrop for this grand agricultural exposition.

 Three ways to promote your company:

Tier 1 - $2800  Booth and large prime outdoor space to display equipment and machinery. X 2 available.

Tier 2 - $2400  Tent booth space with personalized facia poster on front of booth. Logo on tent facia. X 3 available

Tier 3 - $2200  Tent booth space with personalized facia poster on front of booth. Back corner. Logo on tent facia. X 2 available 

 These all include:

  • Listing in the "Nampo App".
  • Transportation from Johannesburg to Potchefstroom (*Hotel Block Booking - booked seperately).
  • Daily return transportation from Potchefstroom to the show in Bothaville (60mins).
  • Dedicated delegaton leader. 
 Transport :

Monday 11 May            Sandton to Bothaville, Nampo to check stand and booths
                                      Nampo to Potchestroom Hotel 
Tuesday – Thursday     Potchestroom - Nampo (& return)
Friday                            Potchestroom to Nampo
                                      Nampo - Johannesburg

Want to learn more? Join us for a free informational webinar on Tuesday, March 3 at 8:00am CST.
Our delegation leader will share details and pictures from previous shows. Click here to register for the webinar.

To learn more about exhibit options discuss the show, please join us on the March 3 webinar linked above or contact us by email. Once we confirm the details with you, you'll use the registration link for enrollment and payment. Thank you.

AJ Anderson, CS Wichita
andrew.anderson@trade.gov

Meredith Bond, CS Omaha
meredith.bond@trade.gov

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